Data protection - Walter Krupp

1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The data controller for this website, within the meaning of the General Data Protection Regulation (GDPR), is Walter Krupp GmbH, Göddertzgarten 38, 53340 Meckenheim, Germany, Tel.: 0222592010, E-Mail: stefan.cremer@wkd.de. The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2.1 When you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the site server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you reached the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller), this website uses an SSL or SSL-encrypted connection. TLS encryption. You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser line.

3) Hosting & content delivery network

3.1 For the hosting of our website and the display of page content, we use a provider who performs their services themselves or through selected sub-contractors exclusively on servers within the European Union.

All data collected on our website is processed on these servers.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

3.2 Bunny

We use a content delivery network of the following provider: BUNNYWAY d.o.o., Cesta komandanta Staneta 4A, 1215 Medvode, Slovenia

This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR. Art. 6 para. 1 lit. f GDPR.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

4) Cookies

We use cookies, i.e. small text files that are stored on your end device, to make your visit to our website attractive and to enable the use of certain functions. Some of these cookies are automatically deleted again after closing the browser (so-called “session cookies”), while others remain on your device for longer and enable page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage period in the cookie settings overview of your web browser.

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, pursuant to Art. 6 para. 1 lit. a GDPR in the case of consent given or pursuant to Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be restricted.

5) Making contact

5.1 Tawk.to

This website uses a live chat system from the following provider: tawk.to inc. 187 East Warm Springs Rd, SB298 Las Vegas, NV, 89119, USA

The processing of personal data transmitted via chat is carried out either in accordance with Art. 6 para. 1 lit. b GDPR, because it is necessary for the initiation or performance of a contract, or in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in effectively assisting our site visitors.
Your data transmitted in this way will be deleted, subject to any legal retention periods, once the matter concerned has been conclusively clarified.

Additionally, for the purpose of creating pseudonymized usage profiles, further information may be collected and evaluated using cookies. However, this information does not serve to personally identify you and is not merged with other data sets. If this information has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization purposes.

The setting of cookies can be prevented by appropriate browser settings. However, in this case, the functionality of our website may be limited. You can object to the collection and storage of data for the purpose of creating a pseudonymized usage profile at any time with future effect.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

5.2 When contacting us (e.g., via contact form or email), personal data is processed exclusively for the purpose of handling and responding to your request and only to the extent necessary for that purpose.

The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Data processing when opening a customer account

Pursuant to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required to open an account can be found in the input mask of the corresponding form on our website.

Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, there are no legal retention periods to the contrary and we have no legitimate interest in further storage.

7) Use of customer data for direct advertising

7.1 Registration for our e-mail newsletter

If you subscribe to our e-mail newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used to address you personally. For newsletter dispatch, we use the so-called double opt-in procedure, which ensures that you only receive newsletters after you have expressly confirmed your consent to receive newsletters by clicking a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the controller named at the beginning. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

7.2 Sending the e-mail newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range by e-mail. For this we must, in accordance with § 7 para. 3 UWG, we do not obtain separate consent from you. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you have initially objected to the use of your e-mail address for this purpose, we will not send you any e-mails.

You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the controller named at the beginning. You will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your e-mail address for advertising purposes will be discontinued immediately.

7.3 MailChimp

Our email newsletters are sent via this provider: The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA

Based on our legitimate interest in effective and user-friendly newsletter marketing, we share the data you provide during newsletter registration in accordance with Art. 6 para. 1 lit. f GDPR with this provider so that they can handle the newsletter dispatch on our behalf.

Subject to your express consent in accordance with Art. 6 para. 1 lit. a GDPR, the provider also conducts a statistical success evaluation of newsletter campaigns using web beacons or tracking pixels in the sent emails, which can measure open rates and specific interactions with the newsletter’s content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with future effect.

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

7.4 Advertising by Mail
Based on our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address, and—if we have received this additional information from you within the contractual relationship—your title, academic degree, year of birth, and your professional, industry, or business designation in accordance with Art. 6 para. 1 lit. f GDPR and to use it for sending interesting offers and information about our products by mail.
You can object to the storage and use of your data for this purpose at any time.

8) Data processing for order processing

8.1 Insofar as necessary for contract processing for delivery and payment purposes, the personal data collected by us will be processed in accordance with Art. 6 para. 1 lit. b GDPR to the commissioned transport company and the commissioned credit institution.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact data you provided during the order to inform you personally within the scope of our legal information obligations in accordance with Art. 6 para. 1 lit. c GDPR. Your contact details will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.

To process your order, we also work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 We work with external shipping partners to fulfill our contractual obligations to our customers. We provide your name as well as your delivery address and, if necessary for the delivery, your telephone number, exclusively for the purpose of the delivery of goods Art. 6 para. 1 lit. b GDPR to a shipping partner selected by us.

8.3 Transfer of personal data to shipping service providers

– DACHSER SE

We use the following provider as our transport service provider: DACHSER SE, Logistics Center Munich, European Logistics, Zamilastraße 11,81677 Munich, Germany

We provide your e-mail address and/or telephone number in accordance with Art. 6 para. 1 lit. a GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification to the provider, provided that you have given your express consent to this in the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR, we only pass on the name of the recipient and the delivery address to the provider. The data will only be passed on if this is necessary for the delivery of goods. In this case, prior coordination of the delivery date with the supplier or notification of delivery is not possible.

Consent can be withdrawn at any time with effect for the future from the controller named above or from the provider.
– DHL

We use the following provider as our transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

Consent can be withdrawn at any time with effect for the future from the controller named above or from the provider.
– UPS

We use the following provider as our transportation service provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany

Consent can be withdrawn at any time with effect for the future from the controller named above or from the provider.

8.4 Use of payment service providers (payment services)

– Paypal

One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method of the provider for which you make advance payment, the payment data you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be transmitted to the provider in accordance with Art. 6 para. 1 lit. a GDPR. 1 lit. b GDPR is passed on. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent that it is necessary for this purpose.

If you select a payment method for which we make advance payments, you will also be asked to provide certain personal data (first and last name, street, house number, zip code, city, date of birth, e-mail address, telephone number and, if applicable, data on an alternative means of payment) during the order process.

In order to safeguard our legitimate interest in determining your solvency in such cases, we process this data in accordance with Art. 6 para. 1 lit. f GDPR to the provider for the purpose of a credit check. On the basis of the personal data provided by you and other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or bad debt risks.

The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractually agreed payment processing.
– Paypal Checkout

This website uses PayPal Checkout, an online payment system from PayPal, which consists of PayPal’s own payment methods and local third-party payment methods.

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or—if offered—“Pay Later” via PayPal, we transmit your payment data within the scope of payment processing to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”). The transmission is carried out in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for payment processing.

For payment methods credit card via PayPal, direct debit via PayPal, or—if offered—“Pay Later” via PayPal, PayPal reserves the right to conduct a credit check. For this purpose, your payment data may be transmitted to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR based on PayPal’s legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check regarding the statistical probability of payment default to decide whether to provide the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractually agreed payment processing.

If the PayPal payment method “Purchase on Account” is available and selected, your payment data will first be transmitted to PayPal for payment preparation, whereupon PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (“Ratepay”) for payment execution. The legal basis in each case is Art. 6 para. 1 lit. b GDPR. In this case, RatePay conducts an identity and credit check in its own name to determine creditworthiness, according to the principle already mentioned above, and transmits your payment data to credit agencies based on its legitimate interest in determining creditworthiness, in accordance with Art. 6 para. 1 lit. f GDPR. A list of credit agencies that Ratepay may use can be found here: https://www.ratepay.com/legal-payment-creditagencies/

When using a local third-party payment method, your payment data will first be transmitted to PayPal for payment preparation in accordance with Art. 6 para. 1 lit. b GDPR. Depending on your selection of an available local payment method, PayPal will then transmit your payment data to the corresponding provider for payment execution in accordance with Art. 6 para. 1 lit. b GDPR:

– Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
– Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
– iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
– Bancontact (Bancontact Payconiq Company, Rue d’Arlon 82, 1040 Brussels, Belgium)
– Blik (Polski Standard P&lstrok;atno&sacute;ci sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
– eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
– MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
– Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Pozna&nacute;, Poland)

Further data protection information can be found in PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

8.5 Credit Check

Should we provide services in advance (e.g., delivery on account), we reserve the right to conduct a credit check based on mathematical-statistical procedures to safeguard our legitimate interest in determining the creditworthiness of our customers. We transmit the personal data necessary for a credit check in accordance with Art. 6 para. 1 lit. f GDPR to the following service provider:

infoscore Consumer Data GmbH, Rheinstr. 99, 76532 Baden-Baden

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, these are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. We use the result of the credit check regarding the statistical probability of payment default for the purpose of deciding on the establishment, execution, or termination of a contractual relationship.
You can object to this processing of your data at any time by sending a message to the data controller or to the aforementioned credit agency. However, we may still be entitled to process your personal data if this is necessary for contractually agreed payment processing.

8.6 We reserve the right to pass on your data to the debt collection service provider EURONORD Inkasso GmbH & Co. KG, Lüner Weg 19, D-21337 Lüneburg, if our payment claim has not been settled despite a prior reminder. In this case, the claim will be collected directly by the debt collection service provider.

The transfer of your data serves the fulfillment of the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, as well as the safeguarding of our legitimate interests, which outweigh in a balancing of interests, in the effective assertion or enforcement of our payment claim in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.

9) Online Marketing

Google AdSense

This website uses Google AdSense, a web advertising service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google AdSense uses so-called cookies, which are text files stored on your computer that enable an analysis of your use of the website. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information, which can be used to record, collect, and evaluate simple actions such as visitor traffic on the website. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is generally transmitted to a Google server and stored there. This may also involve a transfer to the servers of Google LLC. in the USA.

Google uses the information thus obtained to evaluate your usage behavior with regard to AdSense ads. The IP address transmitted by your browser within the scope of Google AdSense is not merged with other Google data. The information collected by Google may be transferred to third parties if this is legally required and/or if third parties process this data on behalf of Google.
All processing described above, in particular the reading of information on the end device used via cookies and/or web beacons, will only be carried out if you have given us your consent in accordance with Art. 6 para. 1 lit. a GDPR have given your express consent to this. Without this consent, Google AdSense will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

Further information on Google’s data protection provisions can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10) Web Analytics Services

10.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables your use of our website to be analyzed.

By default, Google Analytics sets 4 cookies when you visit the website, which are stored as small text modules on your end device and collect certain information. The scope of this information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude a direct personal reference.

The information is transferred to Google servers and processed there. Transmissions to Google LLC, based in the USA, are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide us with other services relating to website activity and internet usage. The abbreviated IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the terminal device used, will only take place if you have given us your express consent in accordance with Art. 6 para. 1 lit. f GDPR. Art. 6 para. 1 lit. a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service using the “cookie consent tool” provided on the website.

We have concluded an order processing contract with Google, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic Features
Google Analytics 4 uses the special function “demographic features” and can thereby create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and have linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with. Art. 6 para. 1 lit. a GDPR to analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop the cross-device analysis, you can deactivate the “Personalized advertising” function in the settings of your Google account. Follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 acc. Art. 6 para. 1 lit. a GDPR, set up an account on this website and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.

10.2 Google Tag Manager

This website uses the “Google Tag Manager”, a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).

The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and calibrating, controlling and linking them to conditions via a standardized user interface. The Google Tag Manager itself does not store or read any information on user devices. The service also does not carry out any independent data analyses. However, your IP address is transmitted to Google by the Google Tag Manager when you access the page and may be stored there. Also a transmission to servers of Google LLC. This is possible in the USA.

This processing will only be carried out if you have given us your consent in accordance with Art. 6 para. 1 lit. a GDPR have given your express consent to this. Without this consent, Google Tag Manager will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

10.3 Jetpack

This website uses the web analysis service of the following provider: Automattic Inc, 60 29th Street #343, San Francisco, CA 94110-4929, USA

With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading end device and browser information), the service collects and stores pseudonymized visitor data, including information about the end device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this enables the evaluation of movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g. text input, scrolling, clicks and mouse-overs). Pseudonymization rules out the possibility of direct personal identification. Your personal data will not be merged with clear data collected in any other way.

All processing described above, in particular the reading or storage of information on the terminal device used, will only be carried out if you have given us your consent in accordance with Art. 6 para. 1 lit. a GDPR have given your express consent to this. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

10.4 Microsoft Clarity

This website uses the web analytics service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

11) Retargeting/Remarketing and Conversion Tracking

Google Ads conversion tracking

This website uses the online advertising program “Google Ads” and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising material (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the advertising campaign data. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your end device. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. In the context of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.

Details on the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies for the reading of information on the terminal device used, will only be carried out if you have given us your consent in accordance with Art. 6 para. 1 lit. a GDPR have given your express consent to this. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may be limited if you have disabled the use of cookies.
Google’s privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

12) Site Functionalities

12.1 YouTube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA

If you access a page of our website that contains such a plugin, your browser will establish a direct connection to the provider’s servers at the latest when the video starts playing, in order to load the content. Certain information, including your IP address, is transmitted to the provider.

If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics and prevent abusive behavior.

If you are logged into a user account with the provider during your visit to the site, your data will be assigned directly to your account when you click on a video. If you do not wish to be associated with your account, you must log out before pressing the playback button.

All of the aforementioned processing, in particular the setting of cookies for the reading of information on the terminal device used, will only take place if you have given us your express consent in accordance with Art. 6 para. 1 lit. f GDPR. Art. 6 para. 1 lit. a GDPR have granted. You can revoke your consent at any time with effect for the future by deactivating this service via the “cookie consent tool” provided on the website.

12.2 Google Maps API

To enable real-time error checking of certain entries in the address form of our webshop’s ordering process, we use the services of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA

The provider validates the entered address, verifies the spelling, and adds any missing data. If addresses are ambiguous, correct alternative suggestions are displayed. For this purpose, the address data you enter is transmitted to the provider, stored, and evaluated there.

This processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the proper collection of the customer’s correct address data for the diligent fulfillment of our contractual delivery obligations and to prevent problems with contract execution.

The provider processes the affected data separately and does not combine it with other data sets, and deletes it as soon as its status or correctness has been confirmed, but no later than after 30 days.

Further information on Google’s data protection provisions can be found here: https://business.safety.google/intl/de/privacy/

12.3 FontAwesome

This page uses so-called web fonts from the following provider for the uniform display of fonts: Fonticons, Inc., 710 Blackhorn Dr, Carl Junction, 64834, MO, USA

When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly and establishes a direct connection to the provider’s servers. Certain browser information, including your IP address, is transmitted to the provider.

The processing of personal data in the course of establishing a connection with the font provider is only carried out if you have given us your consent in accordance with Art. 6 para. 1 lit. a GDPR have given your express consent to this. You can revoke your consent at any time with effect for the future by deactivating this service via the “cookie consent tool” provided on the website. If your browser does not support web fonts, a standard font will be used by your computer.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European data protection level.

12.4 Google Web Fonts

This site uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA

Further information on Google’s data protection provisions can be found here: https://business.safety.google/intl/de/privacy/

12.5 Google reCAPTCHA

On this website, we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA. The provider uses “Google Fonts”, i.e. fonts downloaded from the Internet by Google, for the visual design of the Captcha window. This does not involve the processing of any information other than that already transmitted to Google via the ReCaptcha functionality.

The service checks whether an entry is made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks and similar automated malicious access. In order to ensure that an action is carried out by a human and not by an automated bot, the provider collects the IP address of the end device used, identification data of the browser and operating system type used as well as the date and duration of the visit and transmits these to the provider’s server for evaluation. Cookies may be used here, i.e., small text files that are stored in the browser of the end device.

If the processing described above is carried out on the basis of cookies, these are only set if you have given us consent according to Art. 6 para. 1 lit. a GDPR have given your express consent to this. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in determining individual responsibility on the internet and preventing misuse and spam according to Art. 6 para. 1 lit. f GDPR.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European data protection level.

Further information on Google’s data protection provisions can be found here: https://business.safety.google/intl/de/privacy/

12.6 Microsoft Power BI

We use the “Microsoft Power BI” service from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, for the internal visualization of business transactions and for user-defined analyses of business processes. If necessary, personal customer data can be the subject of visualization and analysis processes and prepared by Microsoft BI for this purpose. In this case, Microsoft processes personal data as a processor bound by instructions in accordance with Art. 28 GDPR and has made a contractual commitment to us to protect this data in accordance with the legal requirements.

To this end, Microsoft uses state-of-the-art encryption methods and guarantees that data processing procedures are carried out exclusively in billing centers within the EU.

12.7 Applications for Job Vacancies via Email

We advertise current vacancies on our website in a separate section, for which interested parties can apply by e-mail to the contact address provided.

Applicants must provide all personal data necessary for an informed assessment, including general information such as name, address and contact details, as well as performance-related evidence and, where applicable, health-related information. Details of how to apply can be found in the job advertisement.

After receipt of the application by e-mail, the data will be stored and evaluated exclusively for the purpose of processing the application. If we have any queries, we will use either the applicant’s e-mail address or telephone number. The processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR (or Section 26 (1) BDSG), according to which going through the application process is considered to be the initiation of an employment contract.

Insofar as special categories of personal data within the meaning of Art. 9 para. 1 GDPR (e.g. health data such as information on severely disabled status) are requested from applicants, the processing is carried out in accordance with Art. 9 para. 2 lit. b. GDPR, so that we can exercise the rights arising from labor law and social security and social protection law and comply with our obligations in this regard.

Cumulatively or alternatively, the processing of special categories of data can also be based on Art. 9 para. 1 lit. h GDPR if it is carried out for the purposes of preventive health care or occupational medicine, for the assessment of the applicant’s fitness for work, for medical diagnosis, care or treatment in the health or social sector or for the management of systems and services in the health or social sector.

If the applicant is not selected or if an applicant withdraws their application prematurely, their submitted data and all electronic correspondence, including the application email, will be deleted after 6 months at the latest following a corresponding notification. This period is based on our legitimate interest in answering any follow-up questions about the application and, if necessary, to be able to comply with our obligations to provide evidence under the regulations on equal treatment of applicants.

In the event of a successful application, the data provided will be processed on the basis of Art. 6 para. 1 lit. b GDPR (for processing in Germany in conjunction with Section 26 (1) BDSG) for the purpose of implementing the employment relationship.

13) Tools and Miscellaneous

13.1 – BuchhaltungsButler

We use the cloud-based accounting software service of the following provider to handle our accounting: BuchhaltungsButler GmbH, Ausbau 1, 15910 Unterspreewald, Germany

The provider processes incoming and outgoing invoices and, where applicable, the bank transactions of our company in order to automatically record invoices, match them to the transactions and create the financial accounting from this in a semi-automated process.

If personal data is also processed here, the processing is carried out on the basis of our legitimate interest in efficient organization and documentation of our business processes according to Art. 6 para. 1 lit. f GDPR.

13.2 Cookie Consent Tool

This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies requiring consent and cookie-based applications. The “Cookie Consent Tool” is displayed to users when they visit the page in the form of an interactive user interface, on which consents for certain cookies and/or cookie-based applications can be given by checking boxes. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives the corresponding consent by ticking the box. This ensures that such cookies are only set on the user’s end device if consent has been given.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is not processed in this context.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) (f) GDPR. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Another legal basis for the processing is Art. 6 para. 1 lit. c GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

Where necessary, we have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

13.3 Doofinder

This website uses the search technology service of the following provider: DooFinder S.L., Madrid 28037, Rufino González 23 bis, 1º 1, Spain

To provide the search function for articles via the search field and for navigation and filters, the provider collects and stores certain user information (such as the user or session ID) in anonymized form.

If personal data is also processed in this context, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the provision of an error-tolerant search for articles and thus in the optimal marketing of our offer.

14) Rights of the Data Subject

14.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) against the controller regarding the processing of your personal data, whereby reference is made to the stated legal basis for the respective exercise conditions:

Right to information pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to information pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent granted pursuant to Art. 7 para. 3 GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

14.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Duration of Storage of Personal Data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if relevant – additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of express consent pursuant to Art. 6 para. 1 lit. a GDPR, the data concerned will be stored until you withdraw your consent.

If there are statutory retention periods for data that are required in the context of legal or quasi-legal obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after expiry of the retention periods, provided that it is no longer required for contract fulfillment or contract initiation and/or we no longer have a legitimate interest in further storage.

When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 para. 2 GDPR exercise.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data is deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

As of: July 19, 2025, 3:37:01 AM